Toronto Copywriter
If content is king, well-written content is empire.
Paul Fenn
Copywriter
Paul primarily services clients in digital advertising, video, branded content, marketing, web development, graphic design, retail and technology.
Paul’s commercial work consists of ad campaigns, video concepts, websites, stunts, blogs and brochures, products/brands identity, taglines, corporate slogans, positioning statements and brand value guidelines.
Own Your Industry with Content that Caters to Humans & Bots
My profession is applying the power of creative copy and content to help marketing initiatives grow business and expand awareness, online and off. I develop tonality and language to power campaigns delivering excellent ROI. I write words that create desire, provoke action and meet client expectations by packaging a unique selling proposition so it can be absorbed efficiently by people and search engines.
Who is Paul Fenn?
A deeply experienced media-agnostic copywriter delivering juicy ideas, copy and content for clients in B2C and B2B. Clients come to me to clarify and harness their strengths to grow their prominence or dominance. To become unshackled from ineffective, outdated or dull corporate communications. To apply a well-thought-out brand persona that connects with audiences. And to start conversations and relationships that inspire trust and belief, while growing revenue.
Why work with me?
I offer a quality of workmanship seldom seen anymore. It reflects the depth of briefing I request of you before starting each project. This helps me deliver a wide spectrum of creative and tonality directions, ranging from corporate to clean, pithy to hard-hitting, funny to outright bonkers. I happily let you pull me back, while promising you’ll not lack for creative ideas. I share work in progress while developing projects, allowing for tweaks on the fly and to minimize revisions later. Turnaround is generally fast.
Content
Content is king. Well-written content is empire.
Like it or not, the well-worn “Content is king” marketing mantra popularized in the early ‘00s remains as valid today as it was back then. As a marketing professional or entrepreneur, you no doubt agree that the need for copywriting to frame a unique selling proposition is vital. But you also need to be certain the content applied to advocate for your enterprise is working just as hard.
Copywriting
Copywriting vs Content Writing Explained
Copy once described the compelling, seductive language or arguments deployed to close a sale. But that’s changed. Copywriting today is often used to drive actions leading to a sale. These range from encouraging people to sign up for your monthly email and get product updates, to clicking on a link to get more info and, yes, also to buy something.
Content, on the other hand, is considered more informational. It’s used to captivate, inform, entertain and answer questions, all toward its ultimate goal of inciting your targets to make that purchase.
Services
Services
A writing career that spans the globe, multitudes of industries and swaths of disciplines. Just enough fearless clients. An award or thirty.
Copywriting
Concepts & copy for print ads, outdoor, radio, TV, and more recently, websites & digital videos.
Video Scriptwriting
You have a rough-cut video with no voiceover, or you want to be the sole player in your sector with an actual personality.
Website Content
You love the idea of producing website content, but don't have time or expertise to do it yourself.
Ghost Writing
You’re very interesting, but your dyslexic ADHD means you’d rather be surfing Tahiti than writing that autobiography.
Portfolio
Portfolio
If you’re looking for something and don’t see an example of it here, ask me and there’s a good chance I’ll have something close to it.
Take it from me (or don't)
The Latest From The Blog
The 100 Best Slogans in The World—and Why They’re so Damn Good
Less is more. Brevity is the soul of wit. Keep it simple, stupid. Three great (sloganized) rules to live by for the crafters of great slogans. They form the bedrock of selling, communicating and changing minds, en mass. Succinctness in advertising is the very definition of great advertising. Sloganeering ain’t easy work It’s bottled lightning.
How To Write A Press Release For An Upcoming Event
What is a press release? A press release (PR) is a brief descriptive statement issued to the media that provides basic information on a newsworthy development such as a coming event, product launch, executive hire, etc. Effective press releases are formatted to easily interlock with the minds of media types in a way that makes
How to Ghostwrite a Memoir or Autobiography
Paralleling the rise of celebrity worship, ghostwriting the autobiography has become a viable path for a coterie of talented scribes to make periodic small fortunes, while enjoying zero mainstream recognition for their hard work and storytelling chops. It’s a slick way to make a living, especially if you have no stomach for fame, but want
A Diamond Is Forever | The Unlikely Saga Of The World’s Greatest Slogan
Exploring the foreverness of “A diamond is forever.” “A diamond is forever” and a handful of variations on it have been in play since it first went into a print ad in 1947. The story of its birth and life are well worth recounting. De Beers Consolidated Mines, then the global diamond monopoly, had watched
How To Start A Copywriting Business (Assuming You Can Write)
This quick, dirty and slightly sneaky guide to starting a copywriting business assumes you already have experience writing in a professional capacity. Then again, given how social media has started stealing from traditional advertising’s media preferences and expenditures, you don’t necessarily need to know how to write like an old-school copywriter to do this kind
How To Find And Hire A Ghostwriter: Some Advice And Hard Truths
Mulling what ghostwriter to hire to write your book? Well, don’t hire me or anyone else before at least reading these few bits of advice on the process. Your experience with a ghostwriter will involve a considerable investment of your money, time and soul, so you’ll want to be methodical in your hunt to find
Don't be Shy
Contact
Get a quote, check on availability or just run an idea by me. I’ll get back to you within a day.
General Inquiries
Paul Fenn
Senior Copywriter, Creative Director